{"id":7307,"date":"2016-10-19T13:49:35","date_gmt":"2016-10-19T10:49:35","guid":{"rendered":"http:\/\/agvaka.com\/?p=7307"},"modified":"2018-06-04T16:19:58","modified_gmt":"2018-06-04T13:19:58","slug":"yahoo-%d1%82%d0%b5%d1%80%d1%8f%d0%b5%d1%82-%d0%b4%d0%be%d0%bb%d1%8e-%d0%bd%d0%b0-%d0%bc%d0%b8%d1%80%d0%be%d0%b2%d0%be%d0%bc-%d1%80%d1%8b%d0%bd%d0%ba%d0%b5-%d0%b8%d0%bd%d1%82%d0%b5%d1%80%d0%bd%d0%b5","status":"publish","type":"post","link":"https:\/\/agvaka.com\/en\/yahoo-%d1%82%d0%b5%d1%80%d1%8f%d0%b5%d1%82-%d0%b4%d0%be%d0%bb%d1%8e-%d0%bd%d0%b0-%d0%bc%d0%b8%d1%80%d0%be%d0%b2%d0%be%d0%bc-%d1%80%d1%8b%d0%bd%d0%ba%d0%b5-%d0%b8%d0%bd%d1%82%d0%b5%d1%80%d0%bd%d0%b5\/","title":{"rendered":"Yahoo loses share of the global online advertising market"},"content":{"rendered":"<h4>Yahoo's global search advertising revenues are declining at an even faster pace. In 2015, the company's share of this market was 2.1%. This year, that figure will drop to 1.5%. In the near future, Yahoo will continue to lose its share in the contextual advertising segment.<\/h4>\n<h4>Meanwhile, other players, including Google, Baidu, Microsoft and Sohu, will increase their revenues.<br \/>\n<img decoding=\"async\" class=\"size-medium wp-image-7272 alignleft\" src=\"https:\/\/agvaka.com\/wp-content\/uploads\/2016\/10\/cropped-Internet-Marketing-300x150.jpg\" alt=\"contextual advertising Google, Yandex, Agvaka advertising agency\" width=\"300\" height=\"150\" title=\"\" srcset=\"https:\/\/agvaka.com\/wp-content\/uploads\/2016\/10\/cropped-Internet-Marketing-300x150.jpg 300w, https:\/\/agvaka.com\/wp-content\/uploads\/2016\/10\/cropped-Internet-Marketing-768x383.jpg 768w, https:\/\/agvaka.com\/wp-content\/uploads\/2016\/10\/cropped-Internet-Marketing-1024x510.jpg 1024w, https:\/\/agvaka.com\/wp-content\/uploads\/2016\/10\/cropped-Internet-Marketing.jpg 1260w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nYahoo's share of the global media advertising market is also declining. In 2015 it was 2.4%, in 2016 it will drop to 1.8%.<\/p>\n<p>Analysts at eMarketer note that the recent scandals involving the company will contribute to a further decline in Yahoo's media advertising revenue.<\/p>\n<p>The main core of Yahoo's user base consists of email clients. The data leak of 500 million accounts and suspicions of the company's co-operation with intelligence services undermined the trust of users and advertisers in Yahoo.<\/p>\n<p>So far, there is still a slowdown in growth figures for Yahoo's key business area, MaVeNS (mobile, video and native advertising).<\/p>\n<p>In the US, the company has a larger share of the online advertising market than globally. In 2015 it was 4.2%, in 2016 it will shrink to 3.1%.<\/p>\n<p>Yahoo's share of the US media advertising market will be 3.5% this year and 3.1% in the search advertising market.<\/p>\n<p>Source: www.rup.com.ua<\/h4>","protected":false},"excerpt":{"rendered":"<p>\u041c\u0438\u0440\u043e\u0432\u044b\u0435 \u0434\u043e\u0445\u043e\u0434\u044b Yahoo \u043e\u0442 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043d\u0438\u0436\u0430\u044e\u0442\u0441\u044f \u0435\u0449\u0451 \u0431\u043e\u043b\u0435\u0435 \u0431\u044b\u0441\u0442\u0440\u044b\u043c\u0438 \u0442\u0435\u043c\u043f\u0430\u043c\u0438. \u0412 2015 \u0433\u043e\u0434\u0443 \u0434\u043e\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u044d\u0442\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u043b\u0430 2,1%. \u0412 \u043d\u044b\u043d\u0435\u0448\u043d\u0435\u043c \u0433\u043e\u0434\u0443 \u044d\u0442\u0430 \u0446\u0438\u0444\u0440\u0430 \u0443\u043f\u0430\u0434\u0451\u0442 \u0434\u043e 1,5%. \u0412 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0435\u043c \u0431\u0443\u0434\u0443\u0449\u0435\u043c Yahoo \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442 \u0442\u0435\u0440\u044f\u0442\u044c \u0441\u0432\u043e\u044e \u0434\u043e\u043b\u044e \u0432 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u041f\u0440\u0438 \u044d\u0442\u043e\u043c \u0434\u0440\u0443\u0433\u0438\u0435 \u0438\u0433\u0440\u043e\u043a\u0438, \u0432\u043a\u043b\u044e\u0447\u0430\u044f Google, Baidu, Microsoft \u0438 Sohu, \u0431\u0443\u0434\u0443\u0442 \u043d\u0430\u0440\u0430\u0449\u0438\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0434\u043e\u0445\u043e\u0434\u044b. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,23],"tags":[],"class_list":["post-7307","post","type-post","status-publish","format-standard","hentry","category-1","category-23"],"_links":{"self":[{"href":"https:\/\/agvaka.com\/en\/wp-json\/wp\/v2\/posts\/7307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agvaka.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agvaka.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agvaka.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agvaka.com\/en\/wp-json\/wp\/v2\/comments?post=7307"}],"version-history":[{"count":1,"href":"https:\/\/agvaka.com\/en\/wp-json\/wp\/v2\/posts\/7307\/revisions"}],"predecessor-version":[{"id":7308,"href":"https:\/\/agvaka.com\/en\/wp-json\/wp\/v2\/posts\/7307\/revisions\/7308"}],"wp:attachment":[{"href":"https:\/\/agvaka.com\/en\/wp-json\/wp\/v2\/media?parent=7307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agvaka.com\/en\/wp-json\/wp\/v2\/categories?post=7307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agvaka.com\/en\/wp-json\/wp\/v2\/tags?post=7307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}