{"id":7366,"date":"2017-04-18T17:40:54","date_gmt":"2017-04-18T14:40:54","guid":{"rendered":"http:\/\/agvaka.com\/?p=7366"},"modified":"2018-06-04T16:16:31","modified_gmt":"2018-06-04T13:16:31","slug":"%d0%b2-%d1%81%d1%88%d0%b0-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bb%d0%b8-%d0%bf%d0%be%d1%82%d0%b5%d0%bd%d1%86%d0%b8%d0%b0%d0%bb%d1%8c%d0%bd%d0%be-%d0%bd%d0%b5%d0%bf%d0%be%d0%b1%d0%b5%d0%b4%d0%b8","status":"publish","type":"post","link":"https:\/\/agvaka.com\/en\/%d0%b2-%d1%81%d1%88%d0%b0-%d1%81%d0%be%d0%b7%d0%b4%d0%b0%d0%bb%d0%b8-%d0%bf%d0%be%d1%82%d0%b5%d0%bd%d1%86%d0%b8%d0%b0%d0%bb%d1%8c%d0%bd%d0%be-%d0%bd%d0%b5%d0%bf%d0%be%d0%b1%d0%b5%d0%b4%d0%b8\/","title":{"rendered":"The US has created a \"potentially invincible\" ad blocker"},"content":{"rendered":"

American scientists have created a tool called Perceptual Ad Blocker, which industry experts have called a \"potentially invincible\" ad blocker. The authors of the development are researchers from Princeton and Stanford Universities.<\/p>\n

\"Contextual<\/p>\n

The new tool detects ads the same way humans do: by analysing content rather than code. In particular, it analyses container size, graphics and the presence of tags such as \"Sponsored\".<\/p>\n

Perceptual Ad Blocker is available as an extension for Chrome. The system does not remove adverts, but only marks them as \"This is an ad\".<\/p>\n

Existing solutions on the blocker market analyse the source code of a page. However, websites struggling with adblockers have no trouble disguising advertising elements. The new tool ignores hidden HTML markup (or tags) and instead analyses the actual content - words and images on the page.<\/p>\n

The developers tested 50 well-known sites that struggle with ad blockers, including Facebook. Perceptual Ad Blocker was able to identify ad content on all of them without being detected.<\/p>\n

According to the developers, several thousand people are currently using the new solution. They did not specify the exact figure.<\/p>\n

Source: www.rup.com.ua<\/p>","protected":false},"excerpt":{"rendered":"

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