Social network Facebook introduces dynamic advertising for retailers. Now, using Facebook's capabilities, advertisers can create an ad campaign that dynamically showcases available products in a user's nearest shop.
According to Facebook's official blog, the following features become available to advertisers:
- Availability indicator: The availability indicator on the product image informs the customer that the product is available in the nearest shop. If the product is already sold out, the status is automatically changed so that people in a particular area will no longer see adverts for the unavailable product.
- Similar products: a feature that displays similar products that are available in a nearby shop, allowing people to browse the shelves right from their phone screens.
Recall that not so long ago Facebook, Google and IAB united to develop new advertising standards. The initiative was called Coalition for Better Ads. Its goal is to improve the user experience. The reason for launching the project was the rapid growth of ad blockers. The problem became especially acute after Apple introduced support for mobile ad blockers in iOS 9.
Source: www.rup.com.ua
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