EU intends to ban Google from paying Android device makers
The European Commission intends to prohibit Google from paying cash rewards to Android device manufacturers for installing the company's applications. The regulator also plans to charge the corporation with a fine for violation of antitrust laws. This is stated in the document, which got...
Apple will make money on contextual advertising in the App Store
Apple has launched adverts in app search. 65% of app downloads come directly from search, but the company has not previously sold positions in search. In the AppStore, apps appeared under "editor's picks,"...
Updates in the Budget Forecast: more options and more accurate calculation algorithm
There are big updates in the Budget Forecast. Firstly, it has a number of new options: now you can calculate the budget by mobile, forecast the amount of expenses for a week and choose the necessary currency of calculations. In addition...
The number of active Instagram advertisers has surpassed 500,000
Instagram announced that more than 500 thousand companies buy advertising in the service every month. In February this figure was 200 thousand. Thus, over the last 7 months it has grown 2.5 times....
Facebook introduces dynamic advertising for retailers
Social network Facebook introduces dynamic advertising for retailers. Using Facebook's capabilities, advertisers can now create an ad campaign that dynamically showcases available products in a user's nearest shop. As reported...
Google and IAB to develop standards for online advertising
The popularity of ad blockers has forced Google to take the problem seriously.The company is ready to develop a unified policy so that audiences will finally stop avoiding online ads. Now the project has taken shape as the Coalition for Better Ads - about its...
Conversions by impressions updated by Google AdWords
In addition to graphic and video ads, conversions by impressions can now be tracked by text and adaptive ads in the contextual media network. Thanks to Active View technology, only displays in the visible area of the screen are recorded....
Instagram adverts will become more interactive in October
As noted by the employees of the social network, in the near future several small updates are planned to be implemented on the Instagram site. In addition, the developers are going to make advertising on the service more interactive. On the adverts, by...
Popular ad blocker Adblock Plus will start selling ads
One of the most famous ad-free tools is going to turn into an ad network itself. Adblock Plus is going to sell its own adverts. Eeyo, the company that owns the rights to Adblock Plus, has entered into a...
Contextual advertising market increased by 50%, - CEO of Google Ukraine
The market of contextual advertising on the Internet has grown by 50%, which indicates that small and medium-sized businesses are doing better. This was announced by Dmitry Sholomko, CEO of Google Ukraine, within the framework of the general meeting...
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